A good-looking website is no longer enough. Functionality, speed, and user experience define whether visitors stay or bounce.
Here are five features every modern website should include:
- Mobile Responsiveness – With over 60% of traffic coming from mobile, your site must look and function well on all devices.
- Fast Loading Speed – Slow sites kill conversions. Tools like LiteSpeed and caching plugins can help.
- Clear Call-to-Actions (CTAs) – Guide visitors to take action: buy, subscribe, or contact.
- SEO Optimization – Good structure, proper metadata, and fast performance boost your Google ranking.
- Security – SSL certificates, backups, and malware scanning (like ImunifyAV) protect you and your users.
Building a website? Make sure these essentials are part of the plan.